Seven Days, Seven Jobs

For me, one of the hardest things about running a creative business is finding the most productive way to manage my time.  I have a lot going on.  And there are only seven days in a week. 

I am realizing that lately I have let myself get confused about the difference between being productive and bringing in an income.  It's easy to look at these two things as one and the same, but in reality, when you're running a creative business, being productive may not necessarily mean bringing in immediate revenue.  A lot of the time, it actually means setting yourself up to bring in future revenue while you work diligently with no immediate payoff. 

Ideally, if I could spend my whole week making jewelry with occasional teaching thrown in, I would be a happy girl.  But right now, I have 7 jobs.  Yes, SEVEN.

1. Making my own artwork/portfolio/gallery pieces. 
2. CopperTide (production jewelry work)
3. CopperDog Studio (etched copper dog tags, ornaments, etc. with 10% of proceeds going to animal rescue groups.)
(And let's not forget the marketing of all of the above, but we'll just include that as part of each of those jobs.)
4. Teaching (regular weekly classes at Sawtooth School for Visual Art and occasional weekend workshops traveling elsewhere.)
5. NC Black Co. (tool fabrication and design, and sometimes I teach with them as well)
6. Apprenticeship/Assistant to Betty Helen Longhi
7. Helping unpack/organize art, ship orders, refurbish machines for Art-o-Mat

While the last four provide more predictable and immediate income, it's the first four that are the most important to me and make the me the happiest.  Not that I don't enjoy the others or appreciate the opportunities afforded from each one.  It's just too much.  On top of the new-old-house that we bought a couple of months ago, with all of its new-old-house issues that must be dealt with, mostly by me, plus home chores, cooking, etc.  I don't get a lot of studio time to work on those first three.  So I know I need to adjust and not overextend myself into these other jobs that aren't focusing on my work.  But can I afford to lose the immediate income?  Will it pay off in the end if I can focus my energies properly on my work and marketing it well?  I'd like to think so.  But right now, I have bills that don't really want to wait for future payoff. 

So what to do? 

Well, leave it to Megan Auman at 'Designing an MBA' to have the perfect post!  "Making Multiple Revenue Streams Work for Your Business."  She's a clever girl, that one. Her first piece of advice in this post is to think of yourself as one business with multiple components.  Even though you may have very different facets of your work, if you think of them all as one package, or your one brand, it becomes easier to work with the natural ebb and flow of the business(es) and focus on the aspect of the business that needs the most attention at the time rather than trying to fit it all in and do everything at once.  Seriously, go read her post if you can relate to anything I'm talking about here today.  It's amazing how much you can change just by changing the way you look at things.

So I'm going to try to consolidate the way I am thinking about my jobs to :

1. My work
2. Teaching
3. Working for other people

And maybe if it's a little easier to wrap my brain around it like this, it will be easier for me to make time to do what I need to do. 

Now... off to the studio!  (And I've got a pretty sweet new space!)

Disjointed Perspective

Apologies for the disjoint in my postings, friends and loyal followers!  2012 was a bit of a disjointed year altogether.  I actually can't believe it's over because it kind of seemed like we skipped from March to December in about three weeks.  There was a lot of work, some play, but mostly the packing/moving/unpacking/settling insanity that made things disjointed in my mind. 

I haven't posted anything to this blog since about a week after we moved back to Winston-Salem in August.  It's not that I haven't thought about it, but it's been a whilrlwind of stuff going on, and I couldn't make myself sit down long enough to actually do it.  I feel like I have had A.D.D. recently.  My mind hopping from one thing to the next, and it's kind of hard to concentrate and get the things done that need to get done.  Here is an example of a week's to-do list. 

Don't know if you can actually read my handwriting, but I divide it into categories based on my specific jobs: Home, CopperTide, CopperDog Studio, Teaching, NC Black, and my own work for upcoming shows, etc.  I try to prioritize within each category, and then check stuff off as I get it done.  But I think I'm going to have to go back to a schedule like the one I had in Richmond, too, where I have certain allotments of time each day for certain things.

Anyway, I'll be honest, I think maybe that one reason I have felt so weird the past few months is that I didn't really want to move to Winston.  Not yet anyway.  Don't get me wrong, I love being back closer to family and friends, and I have enjoyed every moment I've spent with them.  But in Richmond, I was getting things done, I was making things happen in a way that, for whatever reason, I didn't when I lived here in Winston before. 

I had moved to Winston-Salem after college.  My parents live about 20 minutes south of the city, so I had grown up nearby.  I never meant to move back so close.  But when I graduated from college, I had no job lined up and no money (and was seriously just starting to think that maybe a degree in Art was a touch on the crazy side.)  So I moved back in with my parents for six months.  Which I never meant to do.  I love my parents, and we are the best of friends now, but after you've been on your own for almost five years, it's a little tough to go back to living under their roof.  I got a part time job at a gallery in Winston.  Then I added another part time job at Jon Kuhn's glass studio.  All of this hoping that I would still have time to work on my own artwork.  Which I didn't do.  I was a little depressed.  Quarter Life Crisis and the whatnot.  After a few months of that, I cut back to weekends at the gallery and went on full-time at the studio, and soon earned enough to rent a small apartment in the city.  I lived there for four years and set up a tiny studio space on one side of my living room.  Then moved across the hall into a slightly larger apartment, where I finally had a whole room devoted to my studio!  Yay!  Progress!  But still, I wasn't getting that much done.  I felt kind of trapped and stagnant in my career.  It wasn't until the economy went sour, the glass studio was shut down, and I lost my job that I really started to formulate a business plan.  But I was also planning my wedding, commisserating with my fellow glass artisans, and trying to figure out what the hell I was going to do to make some cash.  Easy distractions from getting actual work done.  We got married, which was fabulous, and Mark moved in, which was glorious, but then we had two people and two people's (packrats') stuff in a tiny apartment meant for one.  So yes, all of these things are excuses. 

It wasn't until we moved to Richmond, and I was on my own during the day without distractions of the familiar life I knew in Winston, that I really started making things happen for my business.  I was really proud of myself and everything I had worked so hard to get rolling over the year and a half we had been in Richmond, and I wasn't ready to leave.  I know it wasn't Richmond itself, but it was being away from everything comfortable and forcing myself into these new challenges.  I was afraid that moving back to Winston-Salem and that comfort zone would be a step backwards for me career-wise.  That I would be easily distracted by friends and family, and that I wouldn't be able to carry on quite like I was.  I just wasn't ready to leave this place where I was making things really happen for the first time in my life.  And I was kind of right.  I have been distracted.  But it's my fault for letting myself get distracted.  For getting away from that daily schedule I had for myself.  I felt myself fighting off a certain kind of depression... maybe more like complacency... and that was distracting.

When the Christmas season rolled around this year, I kind of threw myself into it.  I made production work for holiday shows and filled orders for dog tags and ornaments.  And baked my little heart out.

I think I needed that break from thinking about things too seriously and getting all worked up in my brain about getting (and not getting) things done.  Now that the new year is here, I have plans to get back to it, balls to the wall.  I start teaching at Sawtooth School for Visual Art on the 15th.  (Winter class/workshop schedule coming soon!)  I start an apprenticeship with an amazing metalsmith on the 16th.  Details on that forthcoming as well.  I have a show at Quirk Gallery in Richmond in April, and a whole lot of work to make for that. 

Things have a way of happening, whether you're ready for them or not.  And things have a way of working themselves out.  It's all a matter of perspective.

Soooo.... back on my game.  Ready?? Go!!!

What to Do When You're Feeling Blue

Some weeks are a little tougher than others.  One week I'm all inspired and confident, and the next week I get smacked back down to reality.  Last week was one of those weeks.  I was already in kind of a mood anyway with all the crazy political business (I'm not going to get into that, don't worry).  Then there were a couple of rainy nasty days, and I missed my afternoon runs and going to the dog park.  Then I got a rejection letter for a guild I had applied to.  They were very nice about it... "many applicants... very subjective... not a reflection on you... new jury next year... please try again..."  but still, it's rejection... So then I got a returned package that I had sent to a lovely gallery in hopes that they would want to show some of my work, and by the scribbled handwritten note on my cover letter of "thanks for the information, but we're not accepting new artists at this time," my guess is that they didn't even look at my work.  Would have been nice for them to tell me that on the phone when I called so I wouldn't have to waste my time, materials, and postage, but you know, whatever.....

But stuff like that can shake your confidence a bit.  Which, for most of the artists I know, is often on shaky ground anyway.  Every couple of weeks (sometimes more) I consider quitting this business and getting a "real" job.  I mean, the thought of that makes me a little sick to my stomach, but sometimes it would be a lot easier just to go to work and come home and not have to worry about it.  Not have to put yourself out there constantly just to be told no.  I get sick of being "almost good enough."  What do I have to do to break through that barrier of "almost?"  I realize there will always be someone who is better at one thing than I am or who knows how to overcome another thing... but damn it, it gets frustrating sometimes.  And maybe the easiest thing to do would be to put this on the back burner and go get a full time job. 

But I did that.  And I hated it.  And I got nothing done.  And I felt stagnant and trapped and miserable.

So right now, even though I feel frustrated and less than confident about my work, I am not stagnant and trapped and miserable.  I'm still hopeful.  I still believe that there are all kinds of possibilities out there.  I just have to challenge myself.  I have to figure out how to break through the "almost" to the "awesome."  And it's going to take a shit-ton of hard work and pushing myself, even when I feel like quitting.  And I'm going to consider quitting again.  But then I'll go read The Alchemist and remember, "The secret of life is to fall seven times, and to get up eight times."  I'll look at my pinboard Words to Live By and all the little inspirational quotes I've pinned up for times like these. 

And I'll get on with it.