Niche Marketing was the part that I was really looking forward to, but while they had good speakers who talked about the niches that they were able to break into, there was not a whole lot of information about how to go about establishing yourself in your niche or really much on marketing at all.
She had some good information to share:
- You want good professional quality photos.
- Balance your exhibition work with your production work. People will see your big exhibition work and maybe can't afford it, but might be inspired to buy something from your production line. (I thought this was great advice and definitely something to try to remember, because I know I can get so caught up with one or the other depending on my current situation that I will forget entirely about the other for a while.)
- Be accessible. Be online, but also in galleries - you will get a lot of exposure online, but people also like to touch the work, try it on, and see the craftsmanship with their own eyes - things that you lose on the web.
- Get involved in your community. You'll make great connections for future opportunities.
Then there was Deb Stoner who found her niche in eyewear.